When reflecting about why we do what we do, one reason is to encourage and educate about the alternative ways we can consume, like purchasing New Zealand made and secondhand. But the other reason is summed up by the Māori proverb, “He aha te mea nui o te ao? He tāngata, he tāngata, he tāngata” (What is the most important thing in the world? The people, the people, the people.)
Karangahape Road is a community we are proud to be apart of. With a rich history of being home to many different types of people over the years, we love that it is a place for all. We love the creativity. It has the most concentrated amount of art galleries in Auckland. It is the vintage clothing district. It is one of the last pockets of Auckland creativity bringing together diverse groups of people in the name of art and culture.
The Crushes customer brings so much light and life in to our space. We strategically hire people who cultivate that energy and invest in relationships. We invest in the growth and friendship of our staff with outtings and appreciating and exploring their input making a healthy workplace our priority. We sell New Zealand made goods because they represent real people from within our community. We dream about the people and lives who loved the secondhand garments before us. It is people who are behind everything that we do.
Also, we have made an event space above the store, for workshops and gatherings. To be creative, but also to make time for one another. Because after all, that is the most important thing.