Blog

This American capitalist tradition entices us to spend with those big companies who can afford to discount, leaving small businesses in the dust just before their most crucial time of the year

I was lucky enough to visit Allie from Itchy Knits at her cosy home studio in central Tāmaki Makaurau to talk about her journey and relationship to slow, sustainable fashion.

How "Plastic-Free July" is impossible due to no fault of our own, but it can be a great challenge to our rituals, and our mind set. What can we do to clean up our act?

The way that Polyester is made, how it is worn, washed and dried, and how it (doesn't) biodegrade. All of which seriously effect the environment and our own personal health.

Our very own Crushes manager Lauren Rudolph talks about how she lives her best thrifty lifestyle as a pant loving, mindful maximalist!

No matter how fast fashion might market a sustainable range or change, their business model means that they cannot ever be truly eco-conscious.

In which we talk about the privilege it is to buy ethically, and to serve a reminder that the consumer isn't the problem, as much as the capitalist, elitist system is itself.

Mama, avid thrifter and our all round Crush, Charlotte Burt of The Goods We Found reflects on her introduction to second hand shopping as a youngster; and how it feels to still be thrifting.

Local business babe, thrift lover, and our crush Danielle France of The Mustard Jumper talked us through the spiraling addiction of being a former fast fashion shopper, and her journey to a more conscious wardrobe.

We talk to Gem Adams of Blackbird Goods about how she keeps conscious shopping and thrifting while being busy as a shop-owner, product designer, mother, and stylist.

Kate Hall from Ethically Kate talks to us about the cost of fashion on labour and the environment, and investing in an ethical wardrobe. 

We break down our eco-friendly merchandise line step-by-step. Our apparel project keeps clothes destined for landfill out of the earth, and uses none of her precious resources to make it.